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Privacy Policy

Manchester Emergency Electrics is a trading name of Emergency Hero Ltd.

manchesteremergencyelectrics.co.uk (“this website”) is operated by Emergency Hero Ltd (company number 14389904), a private limited company incorporated and registered in England and Wales whose registered office is at Suite 5B Maclaren House, The Lancastrian Office Centre, Talbot Road, Manchester M32 0FP. Manchester Emergency Electrics is a trading name of Emergency Hero Ltd (“we”, “us”, “our”).

“Personal Data” or “Personal Information” means any information about an individual from which that person can be identified. It does not include “Anonymous Data” where the identity has been removed. We respect your privacy and are committed to protecting your Personal Data. This policy explains how we look after your Personal Data when you visit this website and informs you about your privacy rights.

BY CONTINUING TO BROWSE THIS WEBSITE, YOU ARE AGREEING TO OUR PRIVACY POLICY

Introduction

Our Privacy Policy was last updated on 16/10/2026. By browsing this website, you confirm that you agree to our policy. If you do not agree, you must not use this website.

It is important that you read this Privacy Policy together with any other privacy or fair processing policies that we may provide on specific occasions when collecting or processing Personal Data about you, so you are fully aware of how and why we are using your data. This Privacy Policy supplements other notices and policies and is not intended to override them.

We keep our Privacy Policy under regular review and may make changes from time to time. Every time you use this website, please check to ensure that you understand the policy that applies at that time.

Data Controller

For the purposes of this policy, Emergency Hero Ltd is the data controller and is responsible for your Personal Data.

We have appointed a Data Protection Officer (“DPO”) responsible for overseeing questions in relation to this Privacy Policy. If you have any questions about this Privacy Policy or our privacy practices, including any requests to exercise your legal rights, please contact the DPO:

The DPO: Aaron Mcwilliam

Email: [email protected]

Postal address: The Lancastrian Office Centre, Suite 5B Maclaren House, Talbot Rd, Manchester M32 0FP

It is important that the Personal Data we hold about you is accurate and current. Please keep us informed if your personal information changes during your relationship with us.

You have the right to make a complaint at any time to the Information Commissioner’s Office (“ICO”), the UK supervisory authority for data protection issues (ico.org.uk). Our ICO registration number is ZB117319. We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.

The Data We Collect About You

We may process your Personal Data without your knowledge or consent where required or permitted by law.

We may collect, use, store, and transfer different kinds of Personal Data about you, grouped as follows:

  • Identity Data: full name, username, marital status, title, date of birth, gender.
  • Contact Data: billing address, delivery address, postcode, email address, telephone numbers.
  • Financial Data: bank account and payment card details.
  • Transaction Data: details about payments to and from you, and services you have purchased.
  • Technical Data: internet protocol address, login data, browser type and version, time zone setting, location, browser plug-in types and versions, operating system, platform, and other technology used.
  • Usage Data: information about how you use this website and our services.
  • Marketing and Communications Data: your preferences in receiving marketing from us and your communication preferences.

Aggregated Data, such as statistical or demographic data, may be collected but is not considered Personal Data under the law if it does not directly or indirectly reveal your identity.

We do not collect Special Categories of Personal Data, or data about criminal convictions and offences.

This website is not intended for individuals under the age of 18, and we do not knowingly collect data relating to children.

Information You Give Us Through This Website

When you use the Instant Availability Check on this website, you give us your postcode and phone number. We use these to check availability in your area and to contact you by phone or SMS about your enquiry. They are stored securely in our customer relationship management system. The legal basis for this is taking steps at your request before entering into a contract with you.

If you call us, your call may be recorded or monitored, as explained in our Terms & Conditions.

How Your Personal Data is Collected

We collect data through different methods:

  • Direct interactions (using the Instant Availability Check, calling us, booking or purchasing services, or otherwise contacting us).
  • Automated technologies (cookies and similar technologies, where you have consented, and server logs). See our Cookies Policy for details.
  • Third-party sources (analytics providers, advertising networks, payment and delivery providers, data brokers, and publicly available sources like Companies House).

Third Party Links

This website may include links to third-party websites, plug-ins, and applications. Clicking those links may allow third parties to collect or share data about you. We are not responsible for their privacy policies. We recommend you read the privacy policy of every website you visit.

Purposes for Which We Will Use Your Personal Data

We will only use your Personal Data when the law allows. We most commonly use your data to:

  • Perform a contract we are entering into or have entered into with you.
  • Comply with legal obligations.
  • Send marketing communications, based on your preferences and consent.

We may not be able to provide services if you fail to provide required Personal Data.

Specifically, we use your data for:

  • Responding to your availability check or enquiry: Contact Data, based on taking steps at your request before entering into a contract.
  • Registering you as a new customer: Identity Data and Contact Data, based on Performance of a Contract.
  • Processing and delivering your bookings: Identity Data, Contact Data, Financial Data, Transaction Data, and Marketing Data, based on Performance of a Contract.
  • Managing our relationship with you: Identity Data, Contact Data, Profile Data, Transaction Data, and Marketing Data, based on Performance of a Contract and Compliance with Legal Obligations.
  • Enabling your participation in competitions or surveys: Identity Data, Contact Data, Profile Data, Usage Data, and Marketing Data, based on Performance of a Contract.
  • Administering and protecting our business and this website: Identity Data, Contact Data, and Technical Data, based on Compliance with Legal Obligations.
  • Delivering content and advertisements: Identity Data, Contact Data, Profile Data, Usage Data, Marketing Data, and Technical Data, based on Consent.
  • Using analytics to improve our services: Technical Data and Usage Data, based on Consent.
  • Making suggestions and recommendations: Identity Data, Contact Data, Technical Data, Usage Data, Profile Data, and Marketing Data, based on Consent.

Change of Purpose

We will only use your Personal Data for the purposes for which it was collected unless we reasonably consider another purpose to be compatible. If we need to use your data for an unrelated purpose, we will notify you and explain the legal basis.

Disclosures of Your Personal Data

We may share your Personal Data with:

  • Internal third parties acting as joint controllers or processors (e.g., contractors or consultants).
  • Potential business buyers in case of mergers, acquisitions, or sales.

All third parties are required to respect the security of your Personal Data.

We do not transfer your Personal Data outside of the European Economic Area.

Marketing and Promotional Offers

You will receive marketing communications from us if you requested information or purchased services and have not opted out.

We will obtain your express opt-in consent before sharing your Personal Data with third parties for marketing.

You can withdraw consent at any time via unsubscribe links.

Cookies

This website only uses cookies and similar technologies that are not strictly necessary if you accept them. Full details are in our Cookies Policy at manchesteremergencyelectrics.co.uk/cookies. You can change your choice at any time using the Cookie Settings link at the bottom of every page.

Data Security

We have implemented security measures to prevent unauthorised access, use, alteration, or disclosure of your Personal Data.

Only authorised personnel with a business need-to-know will have access to your data.

We have procedures for dealing with suspected data breaches.

Data Retention

We will only retain your Personal Data as long as necessary to fulfil the purposes for which it was collected.

By law, we must keep basic customer information for 7 years for tax purposes.

We may retain anonymised data indefinitely for research or statistical purposes.

Your Legal Rights

Under data protection laws, you have the right to:

  • Request access to your Personal Data.
  • Request correction of inaccurate data.
  • Request erasure of your Personal Data.
  • Object to processing for certain purposes.
  • Request restriction of processing.
  • Request data portability.
  • Withdraw consent at any time.

To exercise any of these rights, please contact our DPO.

Requesting Access to Your Personal Data

Access to your data is free of charge. We may charge a fee if the request is unfounded, repetitive, or excessive.

We may need to verify your identity for security purposes before fulfilling your request.

We aim to respond as soon as possible, although complex requests may take longer.

General

If any provision of this Privacy Policy is invalid, illegal, or unenforceable, the remaining provisions will continue in full force and effect.

BY CONTINUING TO BROWSE THIS WEBSITE, YOU ARE AGREEING TO OUR PRIVACY POLICY

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